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20th Century Fox has been entertaining people since it began as a tiny theater on New York’s Lower East Side in 1904, with hand-cranked films shown against a painted wall, to become the behemoth movie production house that we know today, now cranking out great movies as X-Men and Planet of the Apes.

When Fox was promoting the release of these movies, it partnered with Target to promote a special VIP offer for super fans that could only be redeemed on the Target website or in-store.

They wanted something easy and inexpensive to produce but would create a lasting impression on its super fans, who would be invited to participate, granting them a special significance, as well as to drive traffic to its partner, Target.

Digitize Your Brand provided to Fox a co-branded Paper BuzzCard with a movie incentive and Target’s logo. For Planet of the Apes and X-Men a limited offer was provided increasing the significance to the fan. This plugged directly into the exact location on Target.com supporting Fox and Targets objective of driving fans directly to this online experience.

Interested in paper USB or interactive business cards ?

interactive promotional product that plugs into a computer and launches interactive,web-based landing pages and web applications for a unique digital marketing experience.