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Dell is a large corporation with many different products for both home and work applications, including laptops, desktops, tablets, servers, storage, routers, switches, monitors, printers and projectors.

Dell’s software team was having difficulty providing targeted information to its business customers that directed them to the right and best information. Communicating with their business partner channel is vital to Dell Software success.
Their own website was a challenge because that information is spread out over many different site areas and they also had disparate information over different web channels. They also wanted to increase the user experience by streamlining and directing their business partner channel to the best most relevant content every time.

Our Task: Digitize Your Brand provided to Dell a BuzzCard that drove traffic to a custom landing page/microsite with datasheets, whitepapers, ebooks and brochures that they could hand out at tradeshows, meetings and channel marketing campaigns. The ability for the Dell team to direct users efficiently and quickly to online information was vital to their outcome.

Interested in location and proximity based campaigns ?

Solutions using QR Codes, Near Field Communication (NFC) and Bluetooth (BLE) technologies.